Innovation with purpose begins with deep user understanding. Through 20 years of experience, including 6 years of startup leadership, and over 400 usability studies, I've developed a proven framework that transforms user insights into successful products and brands that create measurable business impact.

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I've led teams in creating user-centric solutions across both Fortune 500 companies and startups, learning what works at every scale. My approach combines deep user research with strategic business thinking, giving startups the tools they need to build products that succeed in the market.

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Key highlights:

• Analyzed 400+ usability studies

• Secured 30+ design patents

• Built 5 companies from concept to launch

• Raised $1.1M in venture funding

• Created the IMPACT Framework